Behind “BUBBLEGUM”

February 2024, Twin City released the music video for “Bubblegum,” the 3rd single off the EP “Ignition.”

Have you ever felt like an artist’s primary necessary skill set in today’s music landscape is to master the social media algorithms, moreso than mastering their craft?

Not unlike their other videos, this video takes the audience on a quest along with Twin City. This time, the twin singers are on a mission to produce the perfect piece of content, upon the counsel of the Content Police.

Message from Twin City: “Along with countless others, we’re sure, we feel the pressure of creating ‘viral’ content, and producing better content geared towards social media consumption - all at the same time as practicing, writing and producing music, among the many other roles that an independent artist must take on. In this video, we poke fun at this modern feat of artists, and we had so much fun bringing this concept to life! It was a pleasure to collaborate with such talented actors and such a talented crew - the days on set flew by, and we were so proud to release this colorful story."

Along with their mission to create short-form vertical video content, the twins end up booking a not so well-attended gig, and auditioning for a fictional talent show, paying homage to their (not aired) Fall 2023 American Idol audition in LA, before putting on a street performance their own way.

To get more of a glimpse on set with Bhavani and Anjali, the cast and crew, check out the vlog: On Set - The Bubblegum Shoot!